Global Market Navigator Program
Global Market Navigator Program
MTPConnect’s SA team facilitate the Global Market Navigator Program which offers C-suite professional development opportunities to a select number of Adelaide City-based healthtech companies going global.
The hands-on 10-month program will be delivered from March to December 2024 and will include a series of face-to-face workshops, guest speakers, one-on-one mentoring, networking activities, and access to a network of global industry experts. Program participation is done by Expressions of Interest at the beginning of the year from industry leaders to register their company. Successful companies will be able to nominate up to three senior level staff to take part in the program.
The program will help address some of the marketing and business challenges faced by early-stage companies, with the discovery of their product/service positioning, the building of effective value propositions for target audiences, and the development of a bespoke market strategy over six months. The program will continue to support participant companies for the remainder of the program with mentoring, connections to startups, and industry experts, and guidance for crafting tailored proposals.
Criteria for Company Selection | A Successful applicant company profile:
- Healthtech Focus
Be focused on healthtech including biotechnology, pharmaceuticals, medical devices, and digital healt - Technology Readiness Stage
Be commercialisation ready, in a spin-out, start-up or scale-up stages. More established companies investigating new markets, opportunities or investment are also eligible - Boosting Adelaide, the Biomed City
Be located within or considering the City of Adelaide as a base of operations
Expected Outcomes for Participants include:
- Guided support to develop a marketing strategy providing clear market direction to assist participants in:
- Identifying and actioning opportunities for value creation and directing resources effectively
- Accelerating revenue and pipeline by implementing an early marketing framework that will support opportunity and awareness growth
- Extending market reach both domestically and internationally
- A tailored approach to commercialisation and growth strategies
- Access to expert business-relevant mentoring and connections
Program Components
Market Strategy
Participants will work with a global healthtech expert over the course of six months to develop a tailored market strategy to support the refinement of their product market fit, enhance their value propositions, and devise go-to-market strategies that are uniquely suited to their growth objectives. The proposal can be tailored for use in marketing, investment attraction, preparing for partnering, or landing pivotal first customers.
Mentoring Program
The program will establish a mentoring partnership that leverages the expertise of local, national or international talent to connect participants with mentors who have extensive experience in commercialisation and business scaleup within the healthtech sector, providing invaluable guidance and support in navigating the challenges of growth and innovation.
In the inaugural year, the program, sponsored by the Adelaide Economic Development Agency, supporting ten emerging Adelaide-based healthtech companies in the development of their business expansion plans.
Global Market Navigator Program Celebration Video
For more information please contact our Director SA, Dana Bell via email dana.bell@mtpconnect.org.au